Guides and information on planning your business as a business coach, NLP practitioner or mentor to others.
We recommend using our consultant business plan program to save time in writing and researching. Additional guidance specific to this industry is shown below.
David Ferrers
David Ferrers has written The New Client Magnet: a Consultants' and Coaches' Power Pack, which I highly recommend as an excellent guide to getting more business. His WISP (Will it solve my problem?) concept is something that all consultants should be using. He is a NLP Master Practitioner, coach, writer and speaker. His website offers a great deal of assistance in this area and is worth a visit.
David also produces a very useful weekly ezine, which you can sign up for at his website and he also holds marketing bootcamps on a regular basis.
David Frey
Another David, David Frey, has already written The Small Business Marketing Bible, which is an excellent marketing resource for small businesses.
He has now released a most impressive programme to help coaches and consultants build their businesses. His Coaches' and Consultants' Marketing Bootcamp uses a very sophisticated methodology to help develop the core identity of one's business and a marketing plan. He also provides a whole ton of resources for developing marketing materials, including real-life examples of marketing materials used by coaches and consultants.
To get an introduction to David Frey's approach, you can sign up for his audio seminar The 22 Secrets of Superstar Coaches. In addition, one of his articles is linked to below.
In terms of choosing between the two, it depends on what you are looking for. David Frey's product is more comprehensive but it's also more expensive and will take longer to go through.
Shaun and Chris
Shaun O'Reilly has written a report on The 5 Biggest Mistakes Coaches Make In Marketing Their Coaching Practice - And How You Can Avoid Them!, which is recommended. You can request it at his website.
Chris Barrow has a good weekly ezine on building a coaching practice.