Marketing Plans

Palo Alto Software who produce Business Plan Pro software have also developed Marketing Plan Pro software.

It's similar in format to Business Plan Pro and it's worth investigating if you are just considering doing a marketing plan.

An excellent introduction to marketing is David Frey's Small Business Marketing Bible.

He covers areas such as how to develop your marketing plan easily, how to create your marketing message, how to set up a systematic process for getting referrals, how to identify niches that will be most profitable to focus on, how best to write successful advertisements and sales letters, how to use the telephone most effectively and how to use different pricing strategies.